Improved Introductions

Introductions:

‘Issues Raised by new technologies that have been introduced at production, marketing and exchange’

New technologies within film create many different issues and greatly influence all the different aspects of film. New technologies effect both big and small film company’s production, distribution, exhibition and exchange when realising a new film. For example big conglomerates such as Warner bros animation were able to really use new technologies to help with their film The Lego Movie’s (Lord and Miller, 2014)  production, distribution exhibition and exchange to help really sell their film and make it appeal to the target audience. Whereas smaller film companies such as BBC Films can’t compete with this, for example BBC film’s Mrs Browns Boys D’Movie (Kellet, 2014) was unable to benefit from new technologies in the films production, distribution, exhibition and exchange as much as Warner Bros could with The Lego Movie.

‘The Importance of cross media Convergence and synergy in production, distribution and marketing’

Different levels of cross media convergence and synergy can greatly effect a films production, distribution and marketing. Warner bros animation are a big conglomerate and when they released The Lego Movie (Miller and Lord, 2014) all the films levels of production, distribution and marketing benefited greatly from cross media convergence and synergy which represents how important it is to big conglomerates such as Warner Bros. Whereas the independent Institutions such as BBC Films don’t really see a importance in cross media convergence and synergy in production, distribution and marketing. For example when BBC films released Mrs Browns Boys D’Movie (Kellet, 2014) they didn’t really peruse and identify the Importance of cross media Convergence and synergy in production, distribution and marketing as they didn’t really use these factors to try and help promote their film. This shows how important cross media convergence and synergy is to big conglomerates rather than independent institutions.

‘Issues Raised by media ownership in contemporary media practice’

In film there are many different issues raised by media ownership in contemporary media practice this includes: Issues with new technologies, issues with synergy and convergence and issues with production, distribution, exhibition and exchange. My case studies are big versus small film companies; the big conglomerate I have chosen is Warner bros animation and their film The Lego Movie (Lord and Miller,2014) which benefited greatly from contemporary media practices, whereas my other case study the independent institutions in BBC films and their film Mrs Browns Boys D’Movie (Kellet, 2014) didn’t really benefit from contemporary media practices in their whole campaign which includes production, distribution, exhibition and exchange. Which I feel has made a huge divide between global conglomerates and independent institutions which is a huge issue in film.