Issues raised by media ownership in contemporary Media practice:
All types of media is owned by a company. This means they hold the rights to publish and distribute other businesses work. If the owner feels its necessary they can manipulate the work. For example Warner Bros owns the rights to DC comics meaning they own the rights to all their characters.
The key issues raised by media ownership are: Piracy, the dominance of Hollywood over the media industry and the destruction of the UK film council.
Piracy:
This is the illegal distribution of media without permission of the owner. Advances in technology has made it easier to do, its cheaper and provides better quality. Electronic files can be leaked in advance of film releases ruining sales of the proper film. The internet allows pirated files of things such as Movies to be distributed all over the world very quickly. The technology is better so when it used in places such as cinemas the recording of medias such as films is of a better quality than ever before.
Digital technology has allowed films to be released all over
the world. Before there was a delay in films reaching the UK from American
meaning piracy is a more popular option.
Digital encryption means films can be securely distributed. The
rise in digital film production and exhibition has meant technology is so
advanced 3D cinema is now available. 3D is more difficult to illegally copy. This
is because it can’t be filmed in cinemas. Watching 3D films at home is
expensive meaning the mass audience aren’t really interested in it.
Multi million pound production companies are able to
dominate the international film industry as they are able to release lots if
titles and vast amounts of money to market and distribute them. They are only
interested in making money so as a result try and released endless numbers of
sequels.
The number of American films shown at cinemas is far greater
than the number of british independent films being shown. As a result organisations such as the UK film
council have been forced to act to challenge the problem.
The importance of cross media convergence and synergy, in production, distribution and marketing:The technologies that have been introduced in recent years at the levels of production, marketing and exchange:
The significance of proliferation in hardware and content for institutions and audiences:
The issues raised in the targeting of national and local audiences (especially British) by international and global institutions:
The ways in which the candidates' own experiences of media consumption illustrate wider patterns and trends of audience behaviour:
Film Research Media Technology can refer to:
Signal processing, Data recording, Data storage devices, Art media technology , Print media technology, Data transmission, Telecommunication, Digital media technology –Electronic media technology, Media technology university programmes, Media psychology, the field of study that examines media, technology and the effect on human behavior Digital media are any media that are encoded in a machine-readable format.Digital media can be created, viewed, distributed, modified and preserved on computers. In the years since the invention of the first digital computers, computer power and storage capacity on them have increased. Personal computers and smart phones put the ability to access, modify, store and share digital media in the hands of billions of people. Many electronic devices, from digital cameras to mobile phones have the ability to create, transmit and view digital media. Combined with the World Wide Web and the Internet, digital media has transformed 21st century society in a way that is frequently compared to the cultural, economic and social impact of the printing press